NBC ha entrevistado a Tim Cook, sucesor de Steve Jobs en Apple. Le hace las preguntas de moda sobre Apple: el problema de "Maps", Samsung, la muerte de Jobs, «Made in America», el siguiente gran producto, etc. (Aquí la entrevista, aquí la transcripción). Yo me quedo con dos ideas.
1. ¿Qué consejo le dio Steve Jobs para dirigir Apple? Haz lo correcto, no imites a Jobs.
Q: How are you not Steve Jobs?
A: In many ways. One of the things he did for me -- that removed a gigantic burden that would have normally existed -- is he told me, on a couple of occasions, before he passed away, to never question what he would have done. Never ask the question "What Steve would -- do," to just do what's right.
2. ¿Cómo seguir siendo grande?
Apunta bien. Estudia. Sé creativo. Trabaja. Sólo se puede hacer grandes cosas bien, si no se quiere ser excelente en todo, sino sólo en lo que se sabe hacer bien:
Q: How do you not become Sony, with all apologies to Sony? (Irrelevante, pues)
A: We're very simple people at Apple. We focus on making the world's best products and enriching people's lives. I think some companies -- maybe even the one that you mention, maybe they decided that they could do everything. We have to make sure, at Apple, that we stay true to focus, laser focus -- we know we can only do great things a few times, only on a few products.
Parte 1
Parte 2
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